Views from the chair

Magic Mobility ‘Views from the chair’- Branding & Digital

When Magic Mobility introduced customised, all-terrain wheelchairs for use both in the bush and the bedroom, its customers were Melbourne locals. GIANI: Brands + Environments was involved in designing and developing the ‘Views from the Chair’, a Brand origination strategy that established a platform for the various target markets to take notice of the product lines throughout…

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Franchise Coffee Shop

Franchising Your Retail Coffee Shop

Melbourne Coffee Shop – Franchising Your Retail Shop More than 90% of franchise systems in Australia are locally-created brands, with the majority owned by the mum and dad entrepreneurs who developed a system that they subsequently offered to other mum and dad operators as franchisees. One of the new and exciting ventures in the Franchise Market…

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Over The Counter – Retail

Retail Environment & Digital System A retail home styling and decorating store that offers the experience of creating everything digitally and then ordering all products. Blurring the services of a workshop, consultancy practice and traditional retail store.

Hybridize Museum

Hybridize Museum – Digital Future

Hybridize Museum A digital concept museum that moves in all aspects in realtime through live feeds and interactive spaces. Developed 2003.  



Helping ambitious leaders invent the future by reinventing their business or category through stunning branding, graphics and design.   Helping ambitious leaders invent the future by reinventing their business or category through stunning branding, graphics and design.


Samsung Experiential & Retail Designs

Samsung – Experiential Retail The consumer electronics leaders needed to present their products in the most unique and customised ways. GIANI was asked to develop the spaces that engage consumers in the deepest and most relevant way that represents their product line.  

Life Light

Life Jackets Product Innovation

Product Design & Innovation Understanding current products in the market and defining what consumers need and developing them to define a new future. Developing and designing a new Life Jacket (Branded Life Lights) had many R&D challenges, as it required an understanding of machining and safety regulations both from a users perspective and also while…

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Optus Zoo

Optus – Tennis Australia

Optus Experiential & Retail Branded Spaces Tennis Australia represents the largest event on the world calendar at the time it is held. Optus was a client that GIANI worked on for three years, designing wonderful spacial booths that housed the product that their customers love and developing new relationships with a growing community.  


BIC Trade Show Events

BIC International Trade Show GIANI designed a high profile, highly targeted business and consumer exhibition for the company BIC, in order to establish and maintain business relations, and generate new business for company’s annual international trade show. Customised branding and construction was part of the full services offered by Giani.

Party Starters

Sony Party Starters

Brand Origination & Communications Designed and planned for the rollout of Experiential Activations and Retail environment campaigns across the United Kingdom.


Sony Retail Designs Melbourne

Sony Retail Designs Melbourne Just how much can you fit into a shipping container. For Sony Melbourne, showcasing 10 of its latest HD Screens and 7 Play Station 2 consoles with stunning graphics was the obvious choice. Positioned at Melbourne’s Federation Square, a guaranteed return for high exposure, this shipping container was completely self equipped…

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Vodafone Retail Conference

Brand Experience Design & Retail Design Vodafone – Branded Experience and Brand Campaign: A Direct Sales and Enterprise Sales Conferences was designed, represented by the metaphor, ‘Go Beyond’, established to set the tone for the coming year, representing growth and empowerment to all Vodafone employees. This is a call to action but also a call to attitude. ‘Go…

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Optus Telco

Optus Retail Design Environments Events & Stunts

Optus Retail Design Environments We went to great lengths to develop the creative representations and Branded Environments to represent the Optus ipPhone that other Telcos don’t want you to see.

Nokia Event

Nokia Brand Experience

Nokia Brand and Event Design A systematic approach, designing products from conceptualisation and evaluating ideas, routes to market, and turning them into tangible inventions and products for consumers. Designing the trade shows and Branded Experiences that engage with consumers, appeal to a target market of small to medium-sized businesses during a tough financial period.    

Graphic Design

Graphic & Digital Design

Graphic Design that Brings Brands to Life! Samsung 2010 Winter Olympics Challenge: 
Design a booklet for the Vancouver 2010 Winter Olympics showing all the best tourist locations and most important locations within the province for the use of the South Korean delegates. Result
: A beautifully designed 42 page book that was developed for both English and…

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Gifts For Life

World Vision – Gifts for a Life

Retail & Brand & Digital Environments Develop a series of Branded Environment within the retail spaces that allowed Child Sponsorship products to be displayed at various shopping centres throughout Australia. 
It was clear that a marketing strategy was needed to justify the creative intent and allow for the range of products to be positioned appropriately before going to market.…

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Word Vision

World Vision – Experiential Retail – Connecting lives

World Vision Connecting lives Challenge: To offer the general public the ability to experience the life of three very different children in their home environments within developing countries. World Vision – Experiential Retail, Connecting Lives. Insight: 
To achieve the deepest level of engagement and translate a truly realistic experience to the general public, every aspect of the child’s life…

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DR Dre

Dr Dre Beats Experience

Dr. Dre Engagement marketing, or experiential marketing Is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand… It is often blurred as retail design. Giani was given the call to design the Retail Activation space for Dr. Dre, the choice to say yes was clear. A retail…

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L’Oréal Professionnel Events

L’Oréal Professionnel  Branding and Event design to make the years show even more exciting and professional than the year before! We needed a theme to celebrate the explosive complexities of light, colour, movement, hair and entertainment. But most of all, it needed to be fun, fun, fun! The light fantastic was born, established by the Creative Director,…

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Fed Square

Federation Square Digital Branded Video

Federation Square – Digital Branding Animation  Federation Square is a mixed-use development in the inner city of Melbourne, covering an area of 3.2 hectares and centred on two major public spaces: open squares and one covered, built on top of a concrete deck above busy railway lines. Challenge
: To develop a series of digital branded video…

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