Melbourne – Ginger Joe Events & Digital Design Agency Melbourne
Digital Design Agency – Content Experiential, Event & Brand Origination
To introduce a range of marketing and communication programs to promote this alcoholic product with a very small marketing budget.
Most alcoholic products are a blend of crafted iconography and typography that is strongly representative of lifestyle profiling. However, Ginger Joe’s branding is a fun juxtaposition that suggests playfulness with a touch of old style Coventry, twisted with a touch of tweed and burlesque fun. So we got thinking… Old and musty with a little touch of funky.
Taking the products most obvious iconic element, the Tash, and develop a range of fun, two-way user engagement, promotional campaigns.
Results: Over 31,000 followers and counting on Facebook. Venue targeted Tash activities and give-aways developed for product purchases through participation programs. A social media platform promoting the most extravagant Tash. Approved POP promotional material for on-shelf presence. – Below-the-line approved campaigns, including two-way engagement billboard. Resulting in an increase of sales by 300% in the first week of activation.
Planning & Strategy / Design: Developed marketing programs and ideas around engagement activities – Managed sketch artist for the development of shopper marketing and experiential activities . Developed all branding elements and visuals for proposed marketing programs in pitch document.