Product Design & Innovation

Understanding current products in the market and defining what consumers need and developing them to define a new future.

Developing and designing a new Life Jacket (Branded Life Lights) had many R&D challenges, as it required an understanding of machining and safety regulations both from a users perspective and also while being used in open waters. Months of testing and research went into developing this new era of Life Jackets, which stood as a reminder that innovation is at the heart of every new product.