Posts Tagged:Experiential Marketing


Retail Design – Wicked Pop-Up Shop

The experimental Melbourne-retail-popup shop store is a combination between an immersive art installation and a high-fashion boutique. There is a beauty bar where guests can mix their own lipstick, a stall for designing personalized headphones and even a hot press for creating custom sweatshirts. As Robertson explains, “It’s completely and totally organized chaos! I really…

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Retail Design Tokyo Fashion Style

The store boasts a vibrant red interior, lined with shelves of books that fit from floor to ceiling. This unusual hybrid of bookstore and fashion retail space began as part of a global campaign that was initiated in Paris. This retail space was originally centered around the history of the Left Bank, and soon, other…

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Lululemon Brand Retail Symbols

One Lululemon Edmonton store demonstrates the athletic apparel company’s interest in honoring the local spirit. With the help of a Albertan illustrator, Jason Blower, the franchise was given a Canada-themed makeover featuring great symbolism to describe its setting and its people. The artist elaborated upon some of his earlier designs that represent the provincial capital…

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Club Italia - Sauce Day

Club Italia – Sauce Day

Another great interview with the local paper : GIANI: Brands + Environments producing and creating Sauce Day Get your Looking for Alibrandi on at Club Italia’s inaugural Sauce Day Festival. A day the whole family can enjoy, the event will help promote and retain a rich Italian culture and tradition. Take part in a guided 30-minute…

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Connecting Lives – Is Connecting Lives

GIANI: Brands + Environments By AB on June 10th, 2011 By Alek Breznik   World Vision is known for trying to bridge the gap between the developed and developing world, and its moving Connecting Lives exhibition in Sydney is no exception. Welcome to Connecting Lives, displays the sign at the entrance, You are about to…

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Man with false moustache

Ginger Joe

Ginger Joe Grooms Its Mustache Branding Posted by Abe Sauer on October 27, 2011 01:01 PM Launched in March, Ginger Joe aimed to grab a share of the a UK Ginger beer market estimated to be worth nearly £22 million. Introduced by Constellation as an offshoot of Stone’s famous Ginger Wine, Ginger Joe faced a…

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