L’Oréal Professionnel 

Branding and Event design to make the years show even more exciting and professional than the year before! We needed a theme to celebrate the explosive complexities of light, colour, movement, hair and entertainment. But most of all, it needed to be fun, fun, fun!

The light fantastic was born, established by the Creative Director, Paul Edwards. GIANI used this metaphor allowing for the design of four segways throughout the night, each colour coded according to theme. This stylising was also represented in the graphic communications and branded effects. These included set design, printed graphics, special effects and projected animations, all designed by GIANI.