Dr. Dre

Engagement marketing, or experiential marketing Is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand… It is often blurred as retail design.

Giani was given the call to design the Retail Activation space for Dr. Dre, the choice to say yes was clear. A retail space was designed that celebrated the spirit of what Dr. Dre represents in the industry, no gimmicks, just a focus on craftsmanship and on the art of music itself.